TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
Cricket's cash cow delivers another bumper week as brands bowl over consumers
Ad volumes surge as categories & advertisers pile into IPL 18, in a battle for viewer attention
The news genre alone accounted for 44 per cent of the category's ad volume.
50 per cent indexed growth was observed in GEC in H1 FY22
