Ad Campaigns
HP Inc launches new TVC campaign ‘Print Befikar’
MUMBAI: HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.
Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.
HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”
Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.
The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.
The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
