MAM
Havas Life Sorento ropes in John Mathew as president
Mumbai: Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as president. As a part of his role, John will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team.
He will work towards providing a new horizon to the existing business while additionally creating a reliable gateway for new business opportunities. John will support Havas Life Sorento managing director Sangeeta Barde in further building the agency’s perception and position in the market.
Havas Life Sorento has played a pivotal role in the group’s growth journey through new business growth, cutting-edge work, and thought leadership, according to the agency. To maintain this momentum, the agency has been strengthening its teams, and John’s appointment comes at an important juncture in HLS’s growth journey.
Speaking about the appointment, Sangeeta said, “Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work.”
“Returning to advertising is an exciting homecoming for me,” said John Mathew. “As HLS enters its next growth phase in Health Marcom, health content and health-tech solutions, I hope to make a meaningful difference to the business and brands of our clients by applying the learning I have had so far and from the learnings of ‘Havas Life and Havas Health & You’ by collaborating with the talent across our group companies,” he added.
“I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency, and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas family,” said Havas Group India group CEO Rana Barua.
With an experience of over 24 years, John has been instrumental in building prominent brands like Cipla, RK Swamy BBDO, Novartis Healthcare, and Glenmark Pharmaceuticals. Most recently, he was a part of Glenmark as head of digital & multichannel marketing, where he facilitated the building of brands like Fabiflu, building a technology platform for online doctor engagement and strengthening multichannel marketing strategy and governance. He has also assisted in bringing the culture of implementing customer feedback to digital platforms, reviewing market changes and technological gaps that provide an extra edge to the digital world. Over the course of his career, he has also founded and introduced four different consumer health platforms.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
