MAM
Deepali Jain gets expanded insights head role at Marico
MUMBAI: The fragrance of promotion and greater responsibility on most occasion smells good. As it has in the case of Deepali Jain who has been promoted and seen an expansion in her role to partner – head consumer technical insights + perfumery + design (India + international businesses) at Marico.
A hard core-research oriented professional, Deepali, has progressed in a sustained manner over the 10 years and eight months she has been at the firm. Beginning as a consumer insights manager – innovation and technology she was promoted to principal manger – consumer science after a period of nearly five years. Another four years of consistency saw her being promoted to head consumer insights for hair care, personal care and male grooming – a position from which she got another promotion.
Before joining Marico Deepali spent three and a half years as group project director at TNS Global and nearly seven years at Nielsen beginning as a research executive and rising to consumer insights manager working on some of the top FMCG brands.
“A big thank you to my incredible insights, perfumery, and design team, members at R&D and across geographies for their invaluable support. Looking forward to work for together to drive Marico’s success. Here’s to many more exciting milestones and achievements,!” said Deepali while announcing her expanded role at the Harsh Mariwala-founded company.
Brands
Amazon inks $30m carbon credit deal with Indian rice farmers
Methane-cutting farming push links climate goals with farmer income
NEW DELHI: Amazon has signed a $30 million agreement to purchase carbon credits generated by Indian rice farmers, marking one of the largest agriculture-linked carbon deals in the country to date and signalling a shift in how corporates approach climate action.
The agreement is being executed through the Good Rice Alliance, a collaboration between Bayer, GenZero, and Shell Nature-Based Solutions, backed by Singapore’s Temasek. Rather than dealing directly with individual farmers, Amazon is tapping into this alliance to scale the programme efficiently.
At the heart of the initiative is a relatively simple shift in farming practice known as Alternate Wetting and Drying. Traditionally, rice paddies remain flooded, creating oxygen-free conditions that produce methane, a greenhouse gas far more potent than carbon dioxide. Under the new method, fields are periodically allowed to dry, disrupting methane formation while maintaining crop yields.
The benefits go beyond emissions. The approach significantly reduces water usage, a crucial advantage in regions already facing water stress. For farmers, it also opens up a new income stream. By adopting climate-friendly techniques, they earn carbon credits that can be sold to companies like Amazon, effectively turning sustainability into a revenue opportunity.
The current phase of the project covers more than 13,000 smallholder farmers across roughly 35,000 hectares. Amazon expects the initiative to offset about 685,000 metric tonnes of carbon dioxide equivalent emissions, offering a measurable contribution to its broader climate commitments.
The deal is notable not just for its scale but for its direction. While many companies have historically focused on forestry or renewable energy offsets, this move highlights growing interest in agriculture-based solutions that tackle methane emissions directly. It also reflects the increasing sophistication of carbon markets, where even small, decentralised farms can be integrated into global climate strategies.
For India, the implications are significant. As the world’s largest rice producer and one of the biggest methane emitters, scaling such models could play a meaningful role in meeting climate targets while supporting rural livelihoods.
For Amazon, the message is clear. Climate action is no longer just about reducing emissions within operations. It is also about reshaping supply chains and ecosystems. And in this case, the path to net zero runs straight through the paddy fields.
