He will be responsible for further bolstering the agency’s creative and communications excellence.
Report findings suggest while generation Z may be new consumers, they are by no means naive.
The duo will report to Anupama Ramaswamy who joins the agency as its chief creative officer.
Balachandran will be responsible for media investments of all North clients
Most recently, he was a part of Glenmark as head of Digital & Multichannel Marketing.
