MAM
Hardeep Singh Brar is Kia Motors’ national head of sales & marketing
NEW DELHI: Kia Motors India has appointed Hardeep Singh Brar as national head of sales and marketing. He will be responsible for enhancing Kia’s leadership position in the Indian market and for enabling the next wave of growth.
Brar brings over two decades of experience in the automotive industry to Kia, having most recently served at Great Wall Motors as director marketing and sales.
Prior to this, Brar has held senior leadership positions across sales, network, and marketing functions at Maruti Suzuki, Volkswagen, General Motors and Nissan.
Kia Motors India MD & CEO Kookhyun Shim said, “Kia has been able to disrupt the Indian automobile industry and emerge as a market leader in a record time and with Brar onboard, we are confident of consolidating our position further through a more consumer focused approach.”
“I have followed Kia’s India journey and witnessed the way Kia has disrupted the market with three segment-leading products. It is an exciting phase that Kia Motors India is in right now and I look forward to continuing Kia’s phenomenal run and shaping the future for the brand,” Brar said.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
