Brands
Kia India launches a new TVC for Sonet X-Line
Mumbai: Kia India has launched a new TVC as part of its campaign for its latest product offering, Sonet X-Line.
The TVC is specifically designed to create anticipation for the range-topping Sonet X-Line trim. Contemplating the car’s exclusive looks and flaunt factor, Kia India has positioned the Sonet X-Line as ‘so rare, you just can’t resist it.’
Apart from the television commercials, this new campaign will also be extended to the outdoor and digital media.
This new TVC for the Kia Sonet X-Line captures a young, sophisticated couple living in a pristine white world. In their world, everything is white, from the clothes they wear to the house they live in, and even their pets. Except the car they own, which is the exact opposite – because even this young couple could not resist the unique magnetism of the exclusive matte graphite exterior colour of the Sonet X-Line.
The TVC also highlights all the important product attributes like the exclusive splendid sage dual tone interior, exclusive crystal cut alloy wheels, 26.03 CM (10.25″) HD touchscreen navigation and the BOSE premium sound system with LED sound mood lights.
The campaign illustrates that the Sonet X-Line is a car unlike any other seen on Indian roads, and it surely makes a statement that will not go unnoticed. Consumers today do not wish to feel bound by circumstances; they always want to establish their presence and unique identity, and the Sonet X-Line aims to fulfil this consumer need.
Through this campaign, Kia India intends to reach out to customers who aren’t afraid to express their originality and uniqueness among their peers. Kia India’s communication narrative for the Sonet X-Line focuses on its consumer personas rather than product attributes and has the visual delight to break the clutter from the typical product-centric auto advertising. It has elements that trigger the consumer’s need to own an exclusive product.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
