MAM
Kia India onboards MyungSik Sohn as chief sales officer
Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect.
Sohn has been associated with Kia Corp for 27 years, and during his last position, he served as general manager in China. Throughout his illustrious career with Kia Corp, he has held various leadership positions in China, Mexico, Asia-Pacific, the Middle East, Korea, and Europe.
In his new role, Sohn will oversee the planning and execution of sales strategies aimed at driving growth. He will also collaborate with Kia India’s current leadership to expand the brand’s reach in tier 3, 4, and upcountry markets, said the company in a statement.
“I am pleased to welcome MyungSik Sohn to the Kia India family. He joins the company at a very crucial juncture when the automobile industry is transforming with various technologies at interplay,” said Kia India MD and CEO Tae-Jin Park. “Since our inception, we have been achieving new milestones in the Indian market, and this momentum will only be heightened with Sohn taking charge. Backed by his extensive sales expertise from across continents and export expertise, we are excited to work with him to strengthen our brand’s market position and create new growth streams in the future.”
Sohn is an experienced global professional who brings vast experience in domestic and overseas sales along with other support functions. He has graduated in mechanical engineering from Pohang University of Science and Technology (POSTECH), South Korea.
“I am delighted and honoured to be a part of the Kia India family at such an exciting yet challenging time,” stated MyungSik Sohn. “Aligned to the changing preferences of Indian customers, the brand has carved out a distinct niche in the competitive Indian auto industry in just under three years. The coming years of Kia India look promising, and with the team’s collaborative efforts, I aim to propel the brand’s growth to new heights. I am looking forward to beginning a new journey in my career with the Indian market.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
