MAM
Geometry Global Encompass Network ropes in Aaraadhee Mehta as VP
MUMBAI: Geometry Global India has appointed Aaradhee Mehta as Geometry Global Encompass Network vice president – shopper marketing. She will report into Group COO Rahul Saigal.
With over nine years of shopper marketing experience, Mehta has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, ITC Foods and Personal Care, HP, Diageo, Diesel, Steve Madden and Brooks Brothers.
Prior to specialising in shopper marketing, Mehta worked in agencies such as Lowe, JWT and Bates.
Mehta said, “I’m excited to lead the shopper marketing practice for the country’s largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India.”
Mehta’s appointment comes just weeks after the Geometry Global and Encompass Network launch was announced.
