Diageo-backed liquor maker books strong sports gains while restructuring and legacy disputes linger
Former Diageo culture chief switches from spirits to payments
Six new brands sign up as Zee Entertainment's FIFA World Cup coverage pulls in over 300 million viewers ahead of the round of 32
Mahindra and Diageo lead a roster that spans auto, FMCG, beverages and technology as Zee bets its new sports network on football's biggest stage
From Adidas to Airbnb, the biggest names in global business are scrambling for a slice of the most lucrative tournament in the sport's history
