MAM
Gaana introduces ‘Stories’, the short-format content in music streaming
MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories – a version of short-form video content to showcase engaging mini videos and influencer clips on the app. With seamless toggle and navigation gestures, the feature aims to offer uninterrupted music experience.
Stories is the feature that has been popularized by apps like Snapchat and Instagram, has been adapted by Facebook, YouTube, WhatsApp, Netflix and many others. With the advent of Gaana Stories, the brand has emerged as the only music streaming platform in the entertainment industry to showcase mini videos and influencer clips. These stories are designed to offer Gaana users a flavour of newly launched, upcoming or trending/popular songs. In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories.
Speaking at the launch, Gaana CEO Prashan Agarwal said, “At Gaana, we have believed in producing premium content that is meant to be mobile, social and shareable. After our industry-first launch of Gaana Videos earlier this year, we wanted to go above and beyond in our ambition to host differentiated & engaging content apart from the core music streaming experience, and that led to the idea of Gaana Stories. In its most purest sense, stories are previews of songs that will help music lovers get a quick taste of newly launched, upcoming and trending songs.”
Earlier in April, Gaana made its first major foray into video content by adding music videos to its audio-led experience. Built for the mobile, these exclusive & immersive vertical videos now accompany new and popular music on Gaana, and is handcrafted by artists in partnership with the brand with the intention to bring music lovers closer to the artist as they enjoy their favorite music.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
