MAM
Fox Crime mandates creative duties to Ogilvy
MUMBAI: As part of its plans to get active on the communication circuit in a bid to expand its subscriber base and get more advertisers on board, Fox Crime channel has handed over its creative duties to Ogilvy India.
The agency‘s Mumbai branch will handle this account.
Said Star World VP programming Jyotsna Viriyala while commenting on the channel‘s plans, “There are many elements that work for this campaign. But most of all, it‘s the strong and innovative creative output from a powerful insight about the genre. The campaign involves the viewer/user like the genre would. With minimal advertising, Fox Crime already has a very high awareness score. The purpose of this campaign has been built on it and gets the channel into the immediate consideration set of viewers.”
It is also learnt that an aggressive ad campaign for Fox Crime will break in the near future. The media mix for this campaign will include television, OOH (out of home), and digital media platforms.
It may be interesting to note that Ogilvy India already handles the creative mandate for prominent channels from the Star TV stable including Star Plus, Star Gold and Star Jalsha.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
