Ad Campaigns
Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement
Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.
In a series of ads across television, radio and digital platforms, some of India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.
Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”
Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."
To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.
Links to the ads: film 1, film 2 and film 3,
Creative agency: Lowe Lintas
Agency team: Hari Krishnan, Anand Narayan
Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
Planning: Ravi Ramanujan
DoP: Anil Mehta
Production House: Ramesh Deo Production
Director: Abhinay Deo
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
