Shah Rukh Khan, Deepika Padukone, Alia Bhatt and others build diverse business portfolios
Global campaign spotlights hospitality, wellness and travel experiences as Hilton expands in India
By Aayush Anand - Business Head Endorsements at Collective Artists Network.
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
Deal could help scale premium label as Nykaa sharpens its beauty play
