Ad Campaigns
Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign
Mumbai: Flipkart, in collaboration with Vivo, joined forces with YouthBeat, the youth marketing wing, and SW Studios, the production arm of Sociowash, to launch the innovative “ZoomInOnIndia” campaign, showcasing the prowess of Vivo X100 smartphone’s camera in capturing the essence of India. The campaign aimed at establishing the Vivo X100 model as a DSLR-like smartphone.
The main concept of the campaign was to showcase the real India beyond its stereotypes, inviting photography enthusiasts to zoom in on India’s bright, vibrant cities and landscapes using the Vivo X100. Leveraging the advanced camera capabilities of the Vivo X100, photographers embarked on photo walks in iconic Indian locations like Banaras, Srinagar, Darjeeling and Pondicherry, capturing the nation’s vibrant landscapes during the golden hour. The production of these striking images was managed by SW Studios. SW Studios oversaw the captivating photo walks and ensured top-notch image content production throughout the campaign process.
YouthBeat also conceptualised and launched the ‘Incredible India Through Your Lens’ Photography Contest, as a part of their campaign. The contest has garnered over 5000 plus entries, inviting participants to capture India’s rich cultural tapestry using any smartphone. As part of the “ZoomInOn India” campaign, Renowned celebrity photographers including Abhishek Jammwal, Abbas Baig, Sanket Joshi and Abdul Rouf lent their expertise to the campaign which inspired many followers to participate and showcase their vision of India. The campaign also engaged with nine prestigious colleges such as Amity University, Ramjas and Hindu College and received an overwhelming participation of 5,000 plus entries from colleges alone.
Sociowash co-founder Raghav Bagai said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that’s just an arm’s reach away – your phone. At Sociowash, we believe we’ve done exceptionally well, given our understanding of the current youth fraternity. It’s truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The ‘ZoomInOnIndia’ initiative not only resonated with our target audience but also sparked engaging conversations within the community.”
The Flipkart X Vivo X100 campaign highlighted India’s rich diversity and showcased the exceptional camera features of the smartphone.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
