Flam sparks its growth engine with Arun Kumar Rajendran as marketing AVP

INDIA: The AI infrastructure startup has appointed Arun Kumar Rajendran as its new associate vice president of marketing, bolstering its growth ambitions with a leader known for sharp strategy, disciplined execution and a rare blend of sales-meets-marketing expertise.

In his new role, Arun will lead Flam’s performance strategy and growth programmes, strengthening the brand’s presence across India and international markets. He will also drive alignment across sales, product and analytics teams to build a unified, data-led growth engine focused on consistency and long-term impact.

Arun brings end-to-end growth experience spanning performance marketing, digital campaigns, content systems, analytics, account management, presales and sales enablement. His previous stints at Paytm, Flipkart and Razorpay saw him shape digital and performance strategies at scale.

Calling Flam’s journey a “pivotal stage of scale”, Arun said immersive marketing has become essential for brands looking to engage rather than interrupt. “Consumers expect interaction, not distraction… Flam is uniquely positioned to lead this shift,” he noted, adding that he hopes to strengthen the marketing engine with sharper execution and measurable growth.

Flam CMO and head of product Karthik K Raman, said Arun’s strategic clarity and execution-driven mindset make him an invaluable addition as the company expands into new markets and deepens its global footprint.

Founded in 2021 by Bits Pilani alumni Shourya Agarwal, Malhar Patil and Amit Gaiki, Flam builds GenAI-powered enterprise products that turn any digital or physical touchpoint, from retail to television to live events, into interactive and measurable brand experiences. The company is headquartered in San Francisco and Bengaluru.