Brands
Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges
MUMBAI: Acne beware, the Pimple Police are in town! Fixderma is taking its dermatologist-prescribed skincare to the streets (and lecture halls) with a playful new initiative aimed at educating young adults on safe, science-backed routines. The campaign, visiting 35 leading colleges across NCR and Mumbai, is turning skincare into an interactive, hands-on experience that’s as fun as it is informative.
The concept is simple yet clever: Fixderma’s “Pimple Police” issue an ‘Arrest Warrant’ to Clear Skin, encouraging students with flawless complexions to maintain their glow while motivating those battling breakouts to achieve a clearer, healthier skin. Using mobile skincare vans, the initiative brings dermatologists and brand experts directly to students, offering live consultations, myth-busting sessions, and practical demonstrations of effective routines for acne-prone and sensitive skin.
Fixderma founder and CEO Shaily Mehrotra explained the timing: “College is the stage where young people begin exploring skincare independently. With the Pimple Police initiative, we want to reach them at this pivotal point helping them make informed choices and understand that skincare is not a luxury, it’s self-care for life.”
Adding to the excitement Fixderma director of marketing Anurag Sharma said, “Pimple Police is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns encouraging students to understand their skin rather than chase trends.”
Dermatologists are also on board to provide credible guidance. Anuradha from Fixderma highlighted, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”
With outreach support from 245 Degrees Communication, Fixderma’s Pimple Police seeks to democratise skincare, turning students into a generation of informed, confident consumers who prioritise health over hype. By merging education with entertainment, the initiative redefines how young adults perceive skincare not as a fleeting trend, but a lasting investment in their confidence and well-being.
From witty warrants to mobile vans, the campaign is set to transform campuses into hubs of clear-skin advocacy, giving acne-prone teens the tools, knowledge, and confidence to take control of their skin. In doing so, Fixderma isn’t just fighting pimples, it’s creating a movement, one campus at a time.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
