Brands
Fixderma Schools teens in smart skincare habits
MUMBAI: Fixderma is giving acne a lesson to remember. The dermatologist-prescribed skincare brand has wrapped up its engaging school campaign, Skin Investment, aimed at helping teenagers make smart, science-backed skincare choices before problems strike.
Targeting students aged 13 to 16, the initiative reached over 20 schools across NCR through dermatologist talks, interactive workshops and hands-on learning modules powered by Fixderma’s Salyzap range, a clinically formulated line for acne-prone and sensitive skin.
Students not only soaked up expert advice but also showed surprising creativity, coining slogans like “Skin achi toh din acha” and “Treat your skin like a plant, hydrate it every day.” The campaign made skincare fun, relatable and rooted in confidence.
“Too often, teens start thinking about skincare only after a breakout,” said Fixderma founder and CEO Shaily Mehrotra. “With Skin Investment, we wanted to shift that mindset from reactive to preventive. Just like financial literacy, skin literacy should start early, because healthy skin is a lifelong investment.”
Fixderma chairman Anurag Mehrotra added, “The response from schools has been phenomenal. Our aim was not sales but awareness. When children understand their skin, they become more confident and responsible. Education is at the heart of our brand’s purpose.”
Following its successful Pimple Police campaign for college students, Fixderma continues to carve a niche as a skincare brand that leads with science, empathy and education. With its philosophy skin first, confidence always, the company now plans to take skin investment nationwide, ensuring every young face gets a healthy head start.
Brands
OpenAI hires Nitin Bawankule as head of enterprise sales, India
Former AWS, Google and Disney+ Hotstar leader to drive AI adoption at scale
MUMBAI: OpenAI has appointed Nitin Bawankule as head of enterprise sales for India, strengthening its leadership bench as it deepens its push into one of the world’s fastest-growing AI markets.
Bawankule, who will join in mid-May, brings more than two decades of experience across cloud, media, and digital ecosystems. Most recently, he served at Amazon Web Services, where he led multiple high-growth verticals and helped accelerate enterprise adoption of cloud and AI solutions in India.
Announcing the move, OpenAI head of enterprise sales, India Nitin Bawankule said he is looking forward to helping organisations transition from “isolated AI pilots to company-wide transformation” and embedding AI into everyday workflows to unlock productivity and better decision-making.
Before AWS, Bawankule held senior leadership roles at The Walt Disney Company, where he led ad sales for Disney+ Hotstar and television networks, driving revenue growth across major sporting and entertainment properties. He also spent over eight years at Google, including a stint as country director for Google Cloud in India.
His appointment comes at a time when Indian enterprises are rapidly scaling AI adoption, moving beyond experimentation to integrating AI into core business functions. OpenAI’s decision to bring in a seasoned enterprise leader signals its intent to capture this opportunity and build deeper partnerships across industries.
With a strong track record in navigating major technology shifts, Bawankule is expected to play a key role in translating AI’s promise into practical, business-ready solutions for Indian companies.
As the race to operationalise AI gathers pace, OpenAI’s latest hire suggests it is gearing up not just to participate, but to lead from the front in India’s enterprise AI story.
