MAM
Fixderma launches Gen Z-focused TVC to normalise daily SPF use
360-degree rollout across TV, OTT and YouTube; ties up with Battleground S2.
MUMBAI: Sun’s out or not, Fixderma says the rule stays the same, SPF is always in play. Fixderma has rolled out a new Gen Z-focused television campaign built around a simple behavioural nudge, sunscreen isn’t optional, whether indoors or outdoors. The music-led film leans into a jingle format, following four Gen Z characters, three young women and one young man through everyday routines. The storytelling reframes sunscreen from an occasional step to a daily essential, tapping into the content formats younger audiences are more likely to engage with and share.
At its core lies a familiar gap. Awareness around sun protection may be rising, but actual usage among younger consumers remains inconsistent and situational. Fixderma’s campaign attempts to close that gap by embedding SPF into routine behaviour at home, at work and on the move.
The rollout spans television, OTT platforms and YouTube, supported by integrations within youth-centric content ecosystems. As part of this push, the brand has partnered with Battleground S2 on Amazon MX Player as the official sunscreen partner, extending visibility beyond traditional ad formats.
The move builds on Fixderma’s broader strategy of engaging younger audiences through culturally relevant properties, following earlier associations with shows like Splitsvilla and tentpole moments such as the IPL.
With this campaign, the brand is not just selling sunscreen, it is trying to rewrite habit. Because in the battle between awareness and action, SPF, it seems, is being recast as a daily default rather than a sunny-day afterthought.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
