Brands
Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors
Mumbai: Equitas Small Finance Bank has roped in women hockey player Rani Rampal and cricketer Smriti Mandhana as its brand ambassadors. This announcement comes at a time when the bank is celebrating its fifth anniversary on 5 September.
As an entity empowering women across the length and breadth of the country, through its various banking and non-banking initiatives, the announcement reflects the bank’s ethos of adding value to the lives of countless customers by choosing the right representation to inspire women to chase their dreams, said the statement.
The bank aims to provide a platform to inspire and support Indians to take a step towards following their dreams and aspirations, through its banking as well as non-banking initiatives, it added.
Rampal holds the record for being the youngest player in the national hockey team, representing India at the age of 15 at the 2010 World Cup.
Recognised as the ‘Best Women’s International Cricketer’ by the board of control for Cricket in India (BCCI) in 2018, Mandhana’s extraordinary cricketing skills have grabbed everyone’s attention. Capable of achieving new highs each time they enter the field, both these women with countless others have demonstrated the meteoric rise of women in sports in India.
“Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading the bank in that philosophy and direction,” said Equitas Small Finance Bank Ltd, senior president and country head – branch banking – liabilities, products & wealth, Murali Vaidyanathan.
“A bank with a soul – this is what Equitas is for me. The fact that they relate to the struggles of those who are hardly noticed and help them out financially is what I could identify myself most with,” said Rampal on the association.
Mandhana added, “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and underbanked touched my heart.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
