MAM
eBay India rolls out festival marketing campaign
Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign.
Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories
Developed by Law & Kenneth, the campaign is a combination of TV, digital and social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.
The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old fashioned way and can shop smartly for great deals on eBay India with an assurance of eBay guarantee of 100 per cent satisfaction, else a refund or a replacement. The tag line, “Want it, Get It” continues.
eBay India CMO Kashyap Vadapalli said, “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of eCommerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for”.
The campaign is a series of four TVCs of real life situations. In one ad, a young couple is in a discussion where the husband has his eye on a new DSLR camera and is keen for his wife‘s ‘US Chacha‘ to visit so he gets his hand on the latest model. His savvy wife turns around and challenges him with haven‘t you heard of eBay, you don‘t need to wait for a ‘US Chacha‘ for deals on the latest cameras.
In another ad, two friends are at a party and one of them envies the other‘s new phone & says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him & says haven‘t you heard of eBay, you will get the best deals on latest phones throughout the year.
The ads end with Get Deals on eBay India that you can‘t get anywhere else. This is followed by eBay Guarantee and ‘Want it. Get it‘.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
