Brands
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx
MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.
As compared to the last year, the top category of Food and Beverages saw an increase of 9 per cent in ad volumes. Following it were Personal Care/Personal Hygiene and Services, which recorded a dip of 17 per cent and 16 per cent respectively.
Retail saw an increase of 40 per cent in ad volumes, across media, laundry 38 per cent and household products 14 per cent, the data revealed.
The top category to advertise across media, Toilet Soaps recorded a dip of 16 per cent across media, as compared to the last year. E-commerce, social media, entertainment category gained 81 per cent in ad volumes, Retail Outlets-Jewellers 57 per cent, and Washing Powders/Liquids 45 per cent.
The top advertisers included Hindustan Unilever. Reckitt Benckiser, and Godrej, on the top three sports. Leading brands, in terms of ad volumes were Lizol, Trivago, and Vivo S1.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
