Tiny wheat grains engraved with Lord Ganesha earn Aashirvaad a spot in two record books
'Second chance nahi milega' campaign turns festive cheer into a helmet safety mission
From kid-led campaigns to bold product tie-ins, creativity takes a leap this Ganpati
From QR-coded aartis to festive treats, brand blends devotion with convenience
The 10-day celebration revolves around the cultural significance,
