Brands
Dollar Industries partners with Platinum Outdoor to launch new brand identity
MUMBAI: Dollar Industries Ltd, one of India’s leading brands in the hosiery and knitwear segment, recently revamped its brand architecture and logo. The company partnered with Platinum Outdoor for a strategic and calculated re-branding exercise to reveal the brand’s new vision ‘Wear the Change’. Following a digital launch with brand ambassador Akshay Kumar, Dollar Industries opted for a robust OOH campaign across 800 plus sites in 200 cities/towns of India, spanning 21 days.
For the campaign, premium impact media like billboards, gantry, unipole and utility were shortlisted to create top of the mind awareness of the new Dollar logo, which triggered discussion amongst consumers. These assets were strategically identified and selected, considering on road mobility post lockdown. Based on the city/town topography and OOH movement, various touchpoints were considered namely, main junction of a city, key arterial roads, main markets, bus stands, railway stations, entry and exit of cities to highlight the brand revamp communication and increase brand appeal among consumers.
Dollar Industries managing director
Vinod Kumar Gupta commented, “Due to the Covid2019 pandemic transits/movements were restricted, and we focused on digital and social media platforms. However, with the lockdown restrictions easing out across various states, we have utmost confidence that OOH media will effectively contribute to our communication campaign. OOH has amazing traction across traffic junctions, market places and transit venues like airports and railway stations.”
He further added, “We have recently undergone a brand architecture change and it is imperative to communicate the change to our consumers and stakeholders. With the workplaces resuming operations, people will spend a lot of time on-the-go. Therefore, we firmly believe that outdoor media has immense potential and is here to co-exist alongside new age mediums.”
Platinum outdoor CEO Dipankar Sanyal said, “We have been associated with Dollar Industries for over a decade. We feel proud to be part of the change in Dollar’s brand identity. Dollar has always been a believer in the power of out of home and they pursued this campaign with the same belief and rigor. Dollar’s campaign has set the comeback sign for the outdoor industry which was badly affected due to the lockdown.”
Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
