MAM
Tribes backs TRIOOH with strategic investment to turbocharge OOH play
New Delhi: Tribes Communications is doubling down on out-of-home advertising, taking a strategic stake in TRIOOH as it chases scale, sharper tech and a bigger slice of India’s fast-evolving media market.
The investment brings together one of India’s most awarded integrated agencies and a rising, technology-driven OOH specialist, in a bid to deliver broader reach, smarter targeting and more measurable impact for brands.
Tribes, which works with more than 450 brands and clocks annual capitalised billings of over Rs 1000+ crore, has been building an expansive marketing ecosystem across channels. The TRIOOH deal adds muscle to its omni-channel offering and tightens its grip on the communications market.
Gour Gupta, chairman at Tribes Communications, called the move a growth play with a technology edge. “I am delighted to welcome TRIOOH to the Tribes family and look forward to building a powerful growth journey together. We continue to deliver best-in-class tech solutions at scale and constantly invest in strengthening our capabilities. Our investment in TRIOOH is a strategic step toward expanding our OOH and experiential footprint. Anuj and his team at TRIOOH bring strong technology-led innovation, execution excellence and a marquee client base, and are a strong cultural fit for us at Tribes. Together, we will be able to offer our clients more integrated, data-driven and scalable tech solutions,” he said.
TRIOOH arrives with a client list that includes Meta, Qualcomm, VinFast, Bharat Taxi, Snabbit and other global and high-growth brands. Its campaigns blend traditional formats with digital and data-enabled OOH across markets.
The pitch is complementary. Tribes brings brand strategy, media planning, creative and experiential firepower. TRIOOH adds execution depth and next-generation OOH products. The combined offer promises reach, creativity, data intelligence and on-ground delivery in one package.
Anuj Bhandari, founder and ceo at TRIOOH, framed the deal as a step-change moment. “This partnership with Tribes marks a transformative milestone for TRIOOH. Tribes’ stature as India’s most awarded integrated communications agency, its expansive client relationships and national footprint, combined with Gour’s vision and leadership provide us the ideal platform to scale rapidly. Together, we will deliver smarter, more innovative and highly measurable OOH solutions for brands,” he said.
Jasmeet Singh, co-founder at TRIOOH, pointed to a structural shift in the medium. “OOH is rapidly evolving from static visibility to intelligent, data-led impact. This partnership allows us to accelerate that shift at scale, combining TRIOOH’s technology-first OOH capabilities with Tribes’ integrated strategic and creative strength to build truly outcome-driven brand experiences,” he said.
A key selling point for TRIOOH is its technology stack. The firm has pushed digital screens, programmatic OOH buying, real-time campaign monitoring, audience analytics, geo-targeting and dynamic content optimisation. Plugged into Tribes’ data, media and creative systems, those tools aim to give advertisers tighter targeting, greater transparency and clearer returns.
The tie-up creates synergies across strategy, planning, technology, creativity and execution. Tribes’ clients gain access to specialised OOH tools, while TRIOOH taps into a large client network and integrated capabilities.
The deal also signals Tribes’ appetite for partnerships that expand its ecosystem. The agency positions itself as a $100+ million integrated marketing communications group spanning OOH, experiential, events, digital, rural and retail solutions, sports marketing and celebrity management. It counts 600+ awards, 450+ active clients and 17 offices nationwide.
TRIOOH, for its part, sells itself as an end-to-end OOH player covering planning, buying, execution and event solutions, with a focus on partnerships and data-led planning. It is also in talks for further strategic investments from larger agency groups as it looks to cement its position as a future-ready OOH player.
In a market where outdoor media is turning digital, data-rich and accountable, both firms are betting that scale plus software will win. The billboards are getting smarter and the race for eyeballs is moving outdoors at full speed.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
