Do it in Denim’ is aligned with the pre-festive period,
Launches anamorphic & CGI led out-of-home campaign.
With Out-of-Home (OOH) campaign, Platinum Outdoor assisted Continental Coffee gain awareness
The campaign is rolled out by Cheil India & Platinum Outdoor.
For the campaign, premium impact media like billboards, gantry, unipole and utility were shortlist
