MAM
Lufthansa launches immersive OOH campaign across India
‘Every journey is a new beginning’ brought to life with 3D seats, live boards and Sea Link projections.
MUMBAI: Lufthansa just turned billboards into boarding passes because this campaign doesn’t sell flights; it sells the moment you say yes to the sky. Lufthansa Airlines has rolled out a bold, category-redefining out-of-home (OOH) campaign across India in partnership with WPP Media. Conceptualised and executed by WPP Media, the campaign brings the brand’s global philosophy “Every journey is a new beginning. All it takes is a yes” into the physical world through high-impact, immersive installations at iconic urban locations.
Key activations include:
Allegris 3D Business Class Experience (Juhu, Mumbai): A striking billboard featuring a life-size 3D replica of Lufthansa’s new Allegris Business Class seat, creating a tactile “window to the sky” that invites passers-by to feel premium comfort up close.
Live Departure Board (Delhi, Mumbai, Bangalore): Dynamic billboards along key airport routes mirror real-time flight information, blending everyday utility with travel aspiration and reminding commuters their next journey is just a “yes” away.
“Yes in the Sky” on Mumbai Sea Link: Large-scale projection mapping bathes the iconic bridge in Lufthansa blue, turning the city skyline into a glowing beacon of new beginnings visible from miles away.
Sng Ju Stephanie, Head of Marketing for South Asia, Southeast Asia and Pacific, Lufthansa Group, said: “This campaign exemplifies Lufthansa’s ambition to craft memorable experiences and inspire travellers to embark on new journeys. These innovative OOH activations masterfully bring that vision to reality, forging deeper connections and sparking our guests’ aspirations.”
WPP Media India head of media solutions Ajay Mehta added, “WPP Media is consistently focused on crafting experiences that resonate deeply. This collaboration with Lufthansa exemplifies our capability to leverage innovation in OOH to create truly memorable brand moments.”
The campaign’s blend of experiential storytelling, real-time utility and landmark-scale innovation transforms conventional outdoor media into powerful touchpoints of meaning and discovery, reinforcing Lufthansa’s premium positioning as a leading European airline connecting India to the world.
In a country where commutes are long and dreams are even longer, Lufthansa isn’t just advertising flights—it’s turning the journey to the airport into the first leg of every adventure.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
