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Dentsu wins three awards at AdFest 2014
MUMBAI: Dentsu Inc Tokyo has achieved a triple win at AdFest 2014 by winning Agency of the Year, Agency Network of the Year and Interactive Agency of the Year awards.
AdFest 2014 was held in Pattaya over the last weekend and had ‘Co-Create the Future’ as its theme.
The agency won the three awards in the Special Award category which aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.
Other agencies which won awards under the category were Hakuhodo Tokyo (Direct & Promo Agency of the Year) and Illusion (Film Production House of the Year, for the second year in a row).
The Advertiser of the Year was presented to Coca-Cola.
AdFest president Jimmy Lam said: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”
Founded in 1988, AdFest, an annual advertising festival celebrating and raising the standard of creativity, this year the festival aimed to bring together a group of experts that have successfully co-created with others.
This year, 1,063 delegates attended AdFest from 49 cities in 28 countries.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
