MAM
Dentsu wins three awards at AdFest 2014
MUMBAI: Dentsu Inc Tokyo has achieved a triple win at AdFest 2014 by winning Agency of the Year, Agency Network of the Year and Interactive Agency of the Year awards.
AdFest 2014 was held in Pattaya over the last weekend and had ‘Co-Create the Future’ as its theme.
The agency won the three awards in the Special Award category which aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.
Other agencies which won awards under the category were Hakuhodo Tokyo (Direct & Promo Agency of the Year) and Illusion (Film Production House of the Year, for the second year in a row).
The Advertiser of the Year was presented to Coca-Cola.
AdFest president Jimmy Lam said: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”
Founded in 1988, AdFest, an annual advertising festival celebrating and raising the standard of creativity, this year the festival aimed to bring together a group of experts that have successfully co-created with others.
This year, 1,063 delegates attended AdFest from 49 cities in 28 countries.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
