MAM
Creative Abbys: Ogilvy tops, Grand Prix also for Creativeland Asia
VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative world.
Ogilvy India took home the Creative Abby Grand Prix in the Digital & Interactive category for their ‘Photographs Case‘ creation for Fox Crime.
Creativeland Asia also pocketed the Grand Prix for its work for Audi in the Integrated category and ended with one Gold and five Silver.
Ogilvy & Mather scooped up 11 Gold, 16 Silver and 23 Bronze metals. The agency won maximum Gold in the Direct category with a kitty of four, three of which came for its work for Fox Crime. The other categories it won Gold for included Film (Imperial Blue), Radio (Tata Sky), OOH (Mentos Sour Marbles), Print (Mentos Sour Marbles), Design (Mentos Sour Marbles) and Digital and Mobile (Fox Crime).
Taproot India bagged the next highest number of Gold awards, taking home 34 metals. The agency won six Gold, 13 Silver and 15 Bronze metals. It won Gold trophies in categories like Film (Airtel), OOH (Audio Book India), Print (Audio Book India), Print Craft (Times of India) and Integrated (Pepsi and Vodafone).
Leo Burnett bagged three Gold Abbys. The agency won 35 metals, one more than Taproot. It took home 11 Silver and 21 Bronze trophies.
DDB Mudra won a total for 32 trophies with two Gold, 13 Silver and 17 Bronze while Grey India won 17 awards with one Gold, six Silver and 10 Bronze.
A total of 332 metals were given away this year at the Creative Abbys, which included two Grand Prix, 34 Gold, 117 Silver and 179 Bronze.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India |
1
|
11
|
16
|
23
|
51
|
| Taproot India |
|
6
|
13
|
15
|
34
|
| Leo Burnett |
|
3
|
11
|
21
|
35
|
| DDB Mudra Group |
|
2
|
13
|
17
|
32
|
| Grey India |
|
1
|
6
|
10
|
17
|
| Creativeland Asia |
1
|
1
|
5
|
|
7
|
| BBDO India |
|
1
|
4
|
8
|
13
|
| JWT India |
|
1
|
3
|
12
|
16
|
| Contract Advertising India |
|
|
5
|
7
|
12
|
| ideas@work |
|
|
3
|
4
|
7
|
| Maxus India |
|
|
3
|
4
|
7
|
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Out of the total 175 participants, 61 agencies walked away with awards including four of the eight foreign participants – Grant McCann Erickson, Leo Burnett Solutions INC, Phoenix Ogilvy Sri Lanka and Publicis Solutions (Leo Burnett Sri Lanka).
Interestingly, the Abbys received entries from Grant McCann, but the Indian branch did not send any entry this time around.
Click here to open creative abby Awards‘ list.
Also Read:
Ogilvy wins Digital & Interactive Grand Prix
Mindshare takes home Grand Prix at Media Abbys
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
