Ad Campaigns
Chinese Wok launches its exciting cricket season campaign
Mumbai: Chinese Wok, a Chinese restaurant chain, has launched its exciting cricket season campaign. The campaign is a delicious combination of irresistible food deals, exclusive match-day offers, and a star-studded social media lineup. The brand tied up with the popular influencer Uorfi Javed, known for her bold fashion choices, who created a stir with a custom-made “Chinese Wok” dress that took social media by storm. Popular celebrities and influencers like Rashi Khanna, Dinesh Karthik, Dhanashree Verma, Samay Raina, Kanika Mann, RJ Naved and many others with a combined reach of over 10 million followers joined the campaign. They captured the essence of the brand in a unique and eye-catching way.
Cricket fans will devour special “Cricket Combos” during matches, alongside ongoing deals like the popular Wednesday “Buy 1 Get 1” and the budget-friendly Sunday menu at flat Rs 149/- These fan-favourite offers will continue throughout the season, with daily surprises announced on social media, simmering the excitement. As Chinese Wok continues to expand with 200 outlets nationwide, it remains committed to offering the best and flavourful Chinese cuisine at affordable prices.
“We’re thrilled with the results!” said Chinese Wok founder and MD Aayush Agrawal. “By combining delicious food, exciting deals, and engaging with star power, we are creating an unforgettable experience for cricket fans and foodies. We look forward to continuing the success with the ongoing T20 World Cup and establishing Chinese Wok as the preferred destination for delicious and affordable T20 season meals.”
The T20 World Cup promises another season of culinary delights and exciting deals. Fans can expect to see their favourite cricketers and food personalities take centre stage, making it a delicious celebration of cricket.
Get ready to savour the flavour! Celebrate every moment with Chinese Wok.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
