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How India's creator economy is rewriting the rules of entertainment, and what legacy producers must do to survive
From Alia Bhatt throwing sponsor drinks to forcing contestants into impromptu marketing pitches, Samay Raina proves that surviving the room is the new gold standard for...
A simultaneous release keeps fans in the loop while expanding the show's reach
Creators say conviction, authenticity and community viewing still drive cinema.
With 44 million views in five days, marketers seize the cultural moment
