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Campa paints Kolkata purple for Puja glory
MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.
The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.
From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.
With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
