The brand teams up with Havas Creative India and Bengali band T.R.A.P. to tap into Pujo culture
The expansion will target the top 20 cities, with younger buyers and self-purchases driving jewellery demand
Pujoy Pulse Season 4 adds pandal activations, canters and a 500-drone show
Designers, students and artisans brought Bengal's craft, culture and couture to the runway
‘Kothaye Jaabe Dada?’ activation turns buses and tickets into festive sale touchpoints
