Ad Campaigns
Bookmyshow brings festive cheer with ‘You Make the Excuse, We’ll Make the Plan’
MUMBAI: Picture this: It’s 24 December, and your boss sends a late-night email about a year-end report. You glance at the clock-it’s almost Christmas. The scent of gingerbread wafts through the air, twinkling lights paint your living room, and your family awaits a cozy movie marathon.
But instead of holiday cheer, you’re drafting excuses: ‘Family emergency’, ‘Last-minute volunteering’, or the classic, ‘Wi-Fi issues’.
Enter Bookmyshow with its cheeky campaign, “You Make the Excuse, We’ll Make the Plan”.
Aimed at the excuse-spinning, memory-making crowd, this initiative captures the chaotic charm of the festive season. It nudges us to swap the guilt for good times-whether it’s a concert under the stars, a theatrical masterpiece, or a blockbuster movie night.
Because, let’s be honest, between spreadsheets and stage lights, what truly matters are the moments spent with those who make life a celebration.
After all, deadlines can wait, but New Year’s fireworks? They won’t.
The campaign shines a spotlight on the seasonal tug-of-war between professional responsibilities and festive celebrations. With hilarious portrayals of employees drafting imaginative leave excuses—from celebrating a cousin’s goldfish’s birthday to answering the irresistible call of the mountains—Bookmyshow highlights the joys and challenges of the year-end rush.
The narrative unfolds through two engaging videos. One captures the employees’ perspective, showcasing their comical efforts to justify time off for entertainment plans booked on Bookmyshow. The other flips the script, offering the boss’s viewpoint as they navigate a wave of creative leave applications, eventually succumbing to the festive cheer themselves with an out-of-office email, “Finding my Inner Peace.”
The campaign urges audiences to laugh at relatable workplace moments and embrace the holiday spirit by booking their festive plans early.
Bookmyshow head of marketing, Dolly Davda shared her thoughts, “As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate. With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters—spending quality time with loved ones and creating unforgettable memories.”
Adding to the campaign’s charm, leading brands joined the fun with quirky out-of-office replies. From Maybelline India’s “OOO or not, servin’ looks is our top priority” to Swiggy India’s cheeky “Sounds like a January problem”, the campaign sparked a wave of festive humour, resonating with audiences across platforms.
Whether it’s grabbing tickets to blockbuster movies, live performances, nature treks, or spectacular New Year’s bashes, Bookmyshow promises seamless planning for all entertainment needs. This campaign reminds audiences that the holiday season is all about cherishing moments and embracing the joy of celebration.
Still mastering the art of excuses?
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
