Brands
Bingo! Tedhe Medhe introduces new ‘Chatpata Twist’ variant
Mumbai: Bingo! the popular snacking brand from ITC Ltd has always been at the forefront of bringing differentiated and innovative snacking experience to consumers. Taking the legacy forward, Bingo! is launching yet another interesting variant – Bingo! Tedhe Medhe Chatpata Twist. This new variant of Tedhe Medhe aims to excite taste buds with its delightful blend of chatpata flavours.
Bingo! Tedhe Medhe is loved by its target audience for its crunch, well-balanced, tasty generously masala-coated sticks. Over the years, the brand has effectively communicated its tagline, “Eat, Phir Repeat” through humorous advertisements showcasing its diverse range of flavours.
Bingo! recognises the need to continuously innovate and bring new delights to the snacking segment. Extensive consumer research revealed a strong demand for novel flavours, with an increasing preference for chatpata flavours among the target audience. In response to these customer cravings, Bingo! Tedhe Medhe introduced, ‘Chatpata Twist’, meticulously crafted to satisfy the snacking cravings of its customers. It has the balance of various ingredients such as pepper, coriander, cloves, red chillies, garlic and tamarind. The masala is perfectly coated on the Tedhe Medhe sticks to give it the irresistible flavour.
Announcing the arrival of the new variant, the brand released an advertising campaign Bingo! Tedhe Medhe Chatpata Twist that captures the essence of the brand and showcases its irresistible delight. The TVC conceptualized by Ogilvy agency creatively highlights the uncontainable excitement and joy experienced by a young crowd when indulging in the zesty and tangy flavors of Chatpata Twist.
ITC Foods VP & head of marketing, snacks, noodles and pasta Suresh Chand shared his insights on the launch, stating, “Consumer research has consistently revealed that our audiences are always seeking new and exciting flavours in the snacking segment. With Chatpata Twist, Bingo! Tedhe Medhe aims to cater to this demand and provide our consumers with an even wider array of delicious snacking options”.
Bingo! Tedhe Medhe Chatpata Twist can now be enjoyed in the markets across North India, West Bengal, Jharkhand and Bihar.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
