MAM
Barclays renews sponsorship deal with Premier League for ?40 mn a season
MUMBAI: Barclays and the Premier League have agreed a new three-year deal for Barclays to continue as the global title sponsor of the Premier League to 2016.
The deal, with a value of ?40 million a season to the Premier League, will run for three seasons from 2013/14 to the end of the 2015/16 season.
The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.
Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.
The Barclays Premier League is broadcast for over 185,000 hours a season reaching 212 territories and over 650 million homes with a cumulative global audience of 4.7 billion.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
