MAM
Bajaj Electricals signs up Soho Square for creative business
Bajaj Electricals vice president & head, advertising & brand development Beena Koshy
MUMBAI: Bajaj Electricals, one of the leading consumer durables brand in home appliances, fans and lighting has signed a deal with Soho Square, Mumbai for its creative business.
This decision has been taken after a multi-agency pitch. The new agency will be handling communication for kitchen and domestic appliances apart from the fan portfolio.
Soho Square office head Samrat Bedi
Bajaj Electricals vice president & head, advertising & brand development Beena Koshy said in a press release: “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”
The agency, Soho Square Mumbai recently won the Franklin Templeton business. And now with clients like Bajaj Electricals, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite’s Dr. Fixit Raincoat and ITC soaps and shampoos, it boasts of a strong portfolio.
Soho Square Sr VP Planning Shashank Lanjekar
Soho Square office head Samrat Bedi said: “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeed an honour for Soho Square Mumbai.”
It was the vision that won them the deal, believes Sr VP Planning Shashank Lanjekar. “The vision resonated well with the Bajaj team,” he added.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
