The adhesive brand's last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
India's top independent agency seals integrated mandate as fintech firm expands brand push
Pidilite’s tile-fixing brand rides India’s victory wave with witty moment marketing
Maruti, HPCL, UltraTech, Pidilite and more bet on India’s longest-running quiz show
