Ad Campaigns
Asian Paints launches 2nd TVC for national campaign of ‘Royale Health Shield’
MUMBAI: Asian Paints for decades has been a partner for creating your beautiful dream home with exquisite walls and a luxurious finish. But now along with beauty, the brand also wants to keep your walls safe and healthy, with its state of the art Interior paint – Royale Health Shield, the Anti – Bacterial Paint. This is why once again, as a part of the national campaign for ‘Royale Health Shield’; Asian Paints has taken out its second TVC that encourages consumers to choose an anti-bacterial paint that cares for your health. Conceptualised by Contract India, the ad is directed by renowned director, Vivek Kakkad and stars the two brand ambassadors Deepika Padukone and Ranbir Kapoor.
Asian Paint’s Royale Health Shield is a revolutionary paint that combines hygiene and aesthetics to ensure a safe and beautiful home. You can see this significantly well in the ad film that highlights the importance of beautifying and protecting your house. The first TVC which was released for Royale Health Shield also featured the camaraderie between the bollywood stars Deepika Padukone and Ranbir Kapoor while bringing to the forefront the necessity of making your home safe and beautiful.
Speaking about the new ad campaign, Asian Paints Ltd COO Amit Syngle said, “Safety and hygiene has become a pressing matter today. People believe that the health of one’s home reflects one’s personal health and this is what makes Asian Paints “Royale Health Shield” a healthy choice for a concerned consumer. With Silver Ion Technology, as recommended by the Indian Medical Association* (IMA), Asian Paint’s Royale Health Shield not only ensures that walls are bacteria-free, but offers the finest looking walls ever. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
