MAM
Ashish Duggal and Bitesh Singh launch POIESIS: AI-Driven Creativity unleashed
Mumbai: Ashish Duggal, an eminent figure in the digital advertising industry renowned for his expertise, has entered into a partnership with Bitesh Singh, the founder, and CEO of SocioClout and CreatorsClout. This synergistic collaboration marks a significant milestone in the professional journeys of both entrepreneurs, as they proudly unveil their latest venture, POIESIS.
Positioned at the intersection of creativity, data and AI technology, POIESIS represents a transformative force in the realm of digital innovation. Departing from conventional approaches, this startup aims to redefine contemporary marketing through a commitment to a data-driven and AI-centric creative process. As an integrated creative agency, POIESIS aspires to construct impactful narratives and experiences, seamlessly integrating real-world and virtual data.
This is a data-driven approach by both Ashish Duggal and Bitesh Singh, bringing a wealth of creative expertise to the forefront, distinguishing POIESIS as a unique entity in the industry. Going beyond conventional agency norms, POIESIS embodies a harmonious fusion of cutting-edge technology and creative acumen, promising clients an unmatched and transformative journey.
The agency’s vision extends beyond the ordinary, emphasising a revolution in marketing strategies and shaping the digital innovation landscape. POIESIS is strategically positioned to make a meaningful impact across diverse industries, envisioning a future where businesses not only survive but thrive through the convergence of technology and creativity.
POIESIS co-founder Ashish Duggal expressed his enthusiasm for this new chapter, “POIESIS is the realisation of a dream, a fusion where creativity, data and AI technology seamlessly intersect. Beyond the ordinary agency paradigm, we are architects of digital transformation, charting a course where innovation knows no bounds. My ethos centres on placing the customer at the forefront, championing a customer-centric strategy for maximum impact. Our team is a powerhouse, a collective of seasoned individuals with profound expertise in navigating digital landscapes and unlocking the optimal potential for brands. We have established two offices in Mumbai and Gurugram at present. Together, we eagerly anticipate crafting experiences that resonate with depth and purpose for our clients
Adding further to this POIESIS co-founder Bitesh Singh said ‘In our journey to redefine the landscape of creativity, we are not just storytellers; we are architects of narratives crafted by the seamless integration of data and AI. As co-founders, we believe in a future where insights illuminate imagination, and where the art of design is elevated by the science of algorithms. At POIESIS, we don’t just follow trends; we set them, driven by the power of data and guided by the intelligence of AI. Our objective is to expand beyond national borders and establish a presence on different continents. Together, let’s chart a course into uncharted creative territories, where every pixel and every line tells a story backed by the brilliance of analytics. This is not just a creative agency; this is a revolution in the making.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
