MAM
SocioClout to empower tier II & tier III content creators by launching CreatorsClout in India
Mumbai: SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands.
Presently, with 45 creators onboard, the vertical is to support influencers and creators in regional areas and build bridges between them and brands, thereby fueling their revenue and growth journeys.
CreatorsClout is onboarding micro and macro creators from multiple genres across different parts of India in the languages of Kannada, Telugu, Gujarati, Bengali, Tamil, Malayalam, Marathi, Odia, Bhojpuri, Assamese, Punjabi and many more.
With the marketplace, CreatorsClout is aiming to tap 200 creators by 2022 across regions in India.
The Indian influencer marketing market is sized at approximately nine billion rupees, out of which 90 per cent is said to be focused on creators from tier one cities, mainly Mumbai, Bangalore, and Delhi.
CreatorsClout will be in charge of providing a variety of services to onboarded creators, including talent management, end-to-end campaign execution, content strategy, mentorship programs, market research, in-house content production, and post production.
Founder and CEO Bitesh Singh said, “At CreatorsClout, we are trying to expose vernacular influencers to the ever growing demand of brands trying to capture the Bharat market. We are ready with the 15–50-year-old demographic, ensuring maximum regional reach for the brands. SocioClout has been in the segment since 2020 and has worked with over 235+ brands since. Our deep connections and strategic ideation will deeply benefit the creator economy while also enabling brands to diversify their approach from vanilla influencer marketing to a full-suite content creation process.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
