MAM
SocioClout to empower tier II & tier III content creators by launching CreatorsClout in India
Mumbai: SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands.
Presently, with 45 creators onboard, the vertical is to support influencers and creators in regional areas and build bridges between them and brands, thereby fueling their revenue and growth journeys.
CreatorsClout is onboarding micro and macro creators from multiple genres across different parts of India in the languages of Kannada, Telugu, Gujarati, Bengali, Tamil, Malayalam, Marathi, Odia, Bhojpuri, Assamese, Punjabi and many more.
With the marketplace, CreatorsClout is aiming to tap 200 creators by 2022 across regions in India.
The Indian influencer marketing market is sized at approximately nine billion rupees, out of which 90 per cent is said to be focused on creators from tier one cities, mainly Mumbai, Bangalore, and Delhi.
CreatorsClout will be in charge of providing a variety of services to onboarded creators, including talent management, end-to-end campaign execution, content strategy, mentorship programs, market research, in-house content production, and post production.
Founder and CEO Bitesh Singh said, “At CreatorsClout, we are trying to expose vernacular influencers to the ever growing demand of brands trying to capture the Bharat market. We are ready with the 15–50-year-old demographic, ensuring maximum regional reach for the brands. SocioClout has been in the segment since 2020 and has worked with over 235+ brands since. Our deep connections and strategic ideation will deeply benefit the creator economy while also enabling brands to diversify their approach from vanilla influencer marketing to a full-suite content creation process.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
