Ad Campaigns
Zomato, SocioClout & Karmman Line partner to launch a Mother’s Day campaign
Mumbai: Zomato, the leading food aggregator platform, has collaborated with SocioClout, an esteemed influencer marketing agency, and Karmman Line, a renowned production house, to unveil a heartwarming campaign just in time for Mother’s Day. This strategic partnership underscores Zomato’s commitment to delivering compelling content while leveraging the expertise of industry leaders.
Titled ‘Mother’s Day is on 12th May’, the campaign video is a delightful portrayal of familial bonds, featuring the iconic Johny Lever alongside social media sensations Ranveer Allahbadia and Arpit Balabantaray. Shot across Delhi and Mumbai, the production seamlessly blends the talents of SocioClout and Karmman Line, who played pivotal roles in planning, execution, and shooting.
With references ranging from cricket to pop culture, the video strikes a chord with diverse audiences, embodying Zomato’s commitment to inclusivity and creativity. It cleverly addresses the common tendency to overlook Mother’s Day, prompting viewers to reflect on the importance of expressing gratitude to mothers.
At the heart of the campaign lay a resolute mission: to engrave the significance of Mother’s Day, 12 May, into the collective memory. Amidst the myriad of celebrated occasions in our culture, this special day often slips past unnoticed. With unwavering dedication, Zomato marshals a diverse cast of celebrities, influencers, even aliens and goats, to reignite awareness and appreciation for mothers. The team, driven by the fervent desire to ensure no one forgets to honor their mom, went above and beyond, leveraging every resource to inspire users to commemorate this cherished day by ordering a cake for their beloved mothers.
Socioclout’s expertise in influencer marketing, coupled with Smoke Studioz’s proficiency in production, has been instrumental in talent acquisition, creative direction, and flawless execution, ensuring the seamless integration of personalities and scenes that resonate with the target audience. In this emotionally resonant campaign, Johny Lever’s presence adds a nostalgic touch, while Ranveer Allahbadia and Arpit Balabantaray infuse the narrative with humour and relatability.
Karmman Line’s mastery of visual storytelling further enhances the campaign’s impact, creating a captivating and immersive viewing experience. Their expertise shines through in every frame, ensuring a cohesive and engaging viewing experience.
Behind the scenes, a dedicated marketing and creative team at Zomato worked tirelessly to bring the campaign to life. From conceptualisation to execution, their passion and creativity were evident in every aspect of the project. Their collaborative spirit and unwavering commitment to excellence were instrumental in shaping the campaign’s success.
As Mother’s Day approaches, Zomato encourages viewers to join in the celebration and honour the mothers in their lives. Through this collaborative effort with SocioClout and Karmman Line, Zomato reaffirms its commitment to fostering meaningful connections and creating memorable experiences for its audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
