iWorld
CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster
Mumbai: CreatorsClout, a talent management company in India, has onboarded Techno Ruhez, an influential tech content creator, to its talent roster to help it reach a wider audience. This partnership will facilitate the establishment of strategic brand partnerships, sponsorships, and collaborations for CreatorsClout’s talent roster within the tech industry, further enhancing their marketability.
Techno Ruhez has always been passionate about technology, and when it came time for him to turn that passion into a career, YouTube was the easiest route. He started with YouTube, where he uploaded some tech videos. In 2015, he followed some global tech creators and got inspired. Within a time frame of five years, he reached the milestone of three million subscribers.
CreatorsClout specialises in talent management, helping influencers and content creators navigate their careers effectively. Techo Ruhez, a prominent tech content creator, is set to benefit significantly from their expert representation, especially as he’s reached a stage in his career necessitating added support for contracts and brand partnerships. They can provide Techno Ruhez with professional representation and negotiation support. CreatorsClout’s array of services extends to advising on content creation, strategic monetisation, and comprehensive deal structuring. The company’s hands-on approach to managing professional relationships and ensuring demand and utilisation is matched by its adeptness at utilising the creator’s persona in advertising and trade. Not only this, but CreatorsClout’s industry knowledge, insights, and connections can help Techno Ruhez to navigate industry trends, regulatory changes, and emerging opportunities.
Talking about the onboarding, CreatorsClout chief operating officer Aayushi Aggarwal said, “I am thrilled to welcome Techno Ruhez to the CreatorsClout family. His expertise, influence, and innovation in the tech content space perfectly align with our vision for representing top-tier talent. Our mission has always been to provide exceptional support and opportunities for our talents, and with Techno Ruhez on board, we are taking a significant step towards enhancing our capabilities in the tech niche. We look forward to collaborating, growing together, and achieving new heights of success in this dynamic industry.”
Adding further to it, Techno Ruhez said, “I’m excited to embark on this new journey with CreatorsClout. Their track record in talent management and the dedication they show to their talents are truly impressive. Joining their roster opens up exciting opportunities for me to take my tech content to the next level and explore new horizons. I’m looking forward to this collaboration.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
