Ad Campaigns
Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador
Mumbai: Bagline- ouse of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, is delighted to unveil its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal. This exciting campaign marks a significant milestone in the brand’s journey, further solidifying its position as a trailblazer in the world of fashion, travel gear, and lifestyle accessories.
A premium destination for luxury bags, Bagline has gained recognition for its commitment to delivering trendy, innovative, and high-quality products. Specialising in travel gear, handbags, and lifestyle accessories, the brand has over 35 stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.
Its latest campaign ‘EVOLVE’ is more than just a fashion endeavour- it’s a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign empowers individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his impeccable style, perfectly embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign, making it a must-watch for fashion enthusiasts.
As part of the EVOLVE campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, ensuring that customers have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers top-quality accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags, that combine style with functionality.
The ‘EVOLVE’ campaign will be launched during the highly anticipated World Cup, maximising its reach and impact among a global audience of fashion-conscious individuals. Bhargav Krishna, the creative genius behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His innovative concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the stunning campaign visuals, Bagline collaborated with renowned photographer Arjun Mark, whose work captures the essence of the campaign beautifully.
“We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline,” said Brand Concepts Ltd whole-time director and chief executive officer Abhinav Kumar. “Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”
Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”
To explore the latest Tommy Hilfiger travel gear styles and new UCB travel gear collection, visit Bagline’s stores and online platform.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
