Brands
Anurag Sharma takes the helm as vice president of marketing at BHIVE Group
Mumbai: The marketing landscape is poised for transformation as Anurag Sharma, a seasoned visionary with a trail of accomplishments, assumes the pivotal role as the vice president of marketing at BHIVE Group.
Sharma ‘s journey to this esteemed position is marked by unwavering dedication and a propensity for delivering exceptional results. Having steered the comprehensive branding and marketing strategies for BHIVE Workspace in his previous role, Sharma’s influence has already been etched into BHIVE’s brand narrative.
“Every night spent strategizing, every idea nurtured, and every challenge overcome has led to this moment,” Sharma shares. His new role is a recognition, and an emotional embrace of the relentless effort poured into his marketing journey. With his promotion, Anurag’s responsibilities have expanded to encompass BHIVE Workspace, BHIVE Alts, and BHIVE Capital – a trio of entities poised for innovation and growth.
His mission now is to architect and drive pioneering marketing strategies that reinforce brand identity and catalyse growth. Anchored by an exceptional team of professionals, he champions a culture of innovation, synergy, and excellence that propels BHIVE Group beyond conventional marketing norms. “Innovation, pushing boundaries, and harnessing emerging trends are our compass to new frontiers,” Sharma affirms. As he leads the marketing initiatives across BHIVE Group’s diverse portfolio, Anurag is on a mission to realize the ambitious dreams of the BHIVE Group, aligning efforts with the founder to bring the future into sharper focus.
With three pivotal pillars of his vision – Customer centricity, Innovation and Adaptation, and Sustainable growth, Anurag aims to establish a robust foundation for enduring expansion while prioritizing relationships and aligning growth strategies with innovation and advancements.
With a portfolio that spans software engineering, strategy consulting, entrepreneurship, and content creation, Anurag brings a unique blend of technical prowess, strategic vision, and audience understanding to his role.
“As I step into this role, I carry not just expertise from my previous ventures, but the insights, inspirations, and learnings from every individual I’ve collaborated with,” Sharma reflects. Rooted in a belief in the power of human connection, he is committed to guiding and mentoring the next generation of marketers.
Sharma’s journey as vice president of marketing at BHIVE Group reflects not just his past endeavours but a promise of an innovative future. With a vision that encapsulates BHIVE’s core values and a passion for driving growth, Anurag is set to redefine the marketing landscape one ground-breaking strategy at a time.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
