Ad Campaigns
Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV
MUMBAI: After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.
Conceptualised by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV.
The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad campaign, the company aims at connecting with the new-age internet generation, who may not be watching TV in a conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd smart LED TV.
The TVC tells the story of a cool grandpa and his grandson Chintu. The film opens with Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamoured by this tech-savvy, cool grandpa who can do amazing things like screen mirroring pics from his phone on the TV, sending an email using the Qwerty TV remote, and even accessing social media through his Lloyd LED smart TV.
The light-hearted film, where Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note of becoming her Facebook friend, and in the process, side-lining his grandson.
Havells India vice president of marketing Amit Tiwari says, “The consumer behaviour, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. We believe that our smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing.”
The ad is being aired across Hindi and English news channels, English and Hindi movie channels, and infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies Race 3 and Sanju.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
