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TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
Google tops advertisers across platforms as e-commerce leads ad spending.
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
