Brands
Amazon Prime offers deals to subscribers
MUMBAI: Amazon India has announced its first Prime Day to be held on 11 July. Prime members can enjoy 30 hours of deal shopping starting at 6pm on 10 July — and be the first in India to get exclusive access to over 30 exclusive new launches from the country’s top brands.
Prime Day is an annual event which has expanded to 13 countries this year including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. Amazon India SVP and country head Amit Agarwal said, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection and deals, and much more.”
India’s first Prime Day
• Exclusive access to 30 new launches – Prime members will be the first in India to get exclusive access to the latest launches from over 30 major brands like Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma among others.
• Thousands of Deals – Prime Day gives Prime members 30 hours to shop from great deals across a wide range of categories with new deals being added through the day.
• Never before seen offers from Amazon Devices – Great deals on the newly launched Amazon Fire TV stick and Kindle
• 20% Extra Cashback on Amazon Pay – Members topping up their balance starting June 29 will get extra 20% cashback upto Rs. 200/. When members use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on Amazon.in.
• Special Offers for every member – All Prime members who shop on Prime Day will get assured offers worth Rs.1100/-from MakeMyTrip, BookMyShow and Swiggy.com. Customers using HDFC Bank debit and credit cards can avail a 15% cashback of upto Rs.2000/ on a minimum purchase of Rs. 5000/
• Explore Deals you’re into – Find deals organized by most shopped for themes. From gadget gurus to those who are fashion forward – find your deals even faster. Watch, track and shop deals on-the-go with deal alerts on the Amazon App.
Prime Day will start early on Amazon Prime Video with a stream-fest from 5 – 10th July. Six latest Indian and International blockbusters will be launched over six days, starting July 5th. July 10th marks the premiere of India’s first Amazon Original, the thrilling Inside Edge.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
