Ad Campaigns
Amazon celebrates Holi with #KhushiyanDelivered campaign
KOLKATA: Amazon.in launched #KhushiyanDelivered – a digital led campaign to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India. The campaign unfolds with a digital film that captures how the e-commerce giant is serving its customers and the important role of delivery associates in this journey, across India.
The video is an ode to all delivery associates who work every day to deliver ‘khushiyan’ to customers and captures the love and effort that goes behind the packages which add joy to the festivities. Through this campaign, Amazon aims to spread positivity, appreciation and encouragement among the delivery associates who continue to fulfil the promises of millions of customers across India.
Amazon India vice president Manish Tiwary said, “#KhushiyanDelivered is our digital campaign to thank our millions of customers, delivery associates, and recognise the efforts of all our small and medium business sellers as well. We encourage our customers to extend their heartfelt gratitude to all delivery associates across India as they continue to deliver happiness and colours of joy through the year.”
Additionally, ahead of Holi, Amazon.in has launched a specially curated ‘Holi Shopping Store’, a one-stop-shop, to help customers deliver khushiyan to their loved ones this festive occasion. The Holi shopping store offers an array of specially curated products by sellers ranging from Holi colours and pichkaris, fashion and beauty essentials, kitchen and cleaning equipment, Puja articles, food and beverages, TVs, devices, speakers, cameras, accessories and much more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
